Vice President of Brand Experience
It is an exciting time filled with opportunity for a seasoned leader to join the newly integrated Holden Arboretum and Cleveland Botanical Garden. As a joined entity, the organization is now the 13th largest public garden in the United States and finds itself at a new level of national leadership and prominence within Northeast Ohio. The newly created position of Vice President of Brand Experience will establish a brand platform for the newly integrated organization. He/she will work within the organization to deliver that brand through external marketing and communications tightly aligned with guest experience at both locations (the Arboretum in Lake and Geauga counties and Botanical Garden in University Circle).
He/she will lead a team currently comprised of Marketing, Communications, Design, Retail, Special/Private Events and Guest Experience staff. The Vice President of Brand Experience will report to the Executive Vice-President and be a member of the Executive Leadership team.
The successful candidate will be a seasoned manager of brands, and be especially versed in managing multiple brands or corporate and product/service brands. He/she will be highly creative in bringing a brand to life for target audiences and will bring a spirit of innovation and entrepreneurism to the work. He/she will have experience in delivering seamless customer service, and understanding, defining and expanding the guest/member base using a variety of analysis tools. He/she will have managed reputations of mission-based organizations at the local and national levels and have solid experience managing and motivating large teams of personnel. The successful Vice President will have a proven track record developing marketing and communications plans that deliver high ROI against both contributed and earned income goals and be versed in analyzing such returns. He/she will have at least 10 years of practical experience working in marketing and communications functions with preferred experience in market research, media relations and advertising planning and production. He/she will be an exceptionally strong communicator in both written and oral forms.
Review of applications with begin immediately and continue until the position is filled.
Qualified applicants should submit a résumé with salary requirements online to:
The Smithsonian Gardens provides an exceptionally well-rounded array of experiences in its intern program thanks to the wide diversity of services it offers to the Smithsonian, the world's largest museum complex. Interns will learn skills in a broad range of horticultural endeavors from SI's expert professional staff and can provide a strong practical background to emerging professionals hoping to enter the public gardening world. We accept current and recently graduated undergraduate and graduate students studying horticulture, landscape architecture, museum studies, or other related fields. Selection is based on both an evaluation of the applicant’s application and available positions.
- Smithsonian Orchid Internship
Education and Outreach Internship
- Social Media and Outreach
- Education and Outreach
- Archives of American Gardens Internship
- Landscape Architecture
- Horticulture Internship
- Greenhouse Internship
Applications for internships should be received no later than the dates listed below.
Winter/Spring Internships: November 15
Summer Internships: February 1
Fall internships: May 15
Requirements for applying to the Smithsonian Garden intern program:
- Submit an on-line application
- Two letters of recommendation
- College transcript(s)
- Essay describing background, interest in field, career goals and chosen project.
Further details about the internship and how to apply can be found on our website at http://www.gardens.si.edu/get-involved/internships.html .